Mia Seipel

Mia Seipel is the founder and CEO of Boob. Born and raised in Stockholm, Sweden, after her education at Berghs School of Communication in Stockholm, she worked as an Art Director at advertising agencies. The idea behind Boob was born in 1999 when she saw her sister Lotta breastfeeding outside with the north wind sweeping around her bare belly. The solution was Boob’s patented nursing collection, which has become a favorite among mothers all over the world. Today Boob offers a complete wardrobe where all styles are designed with smart double functionality for pregnancy and nursing. All made with great care for both people and the environment. The entire collection is made of sustainable material.