Every Friday, we send out a weekly roundup of what’s new on Blood & Milk along with articles you may have missed from the archives. We also include an interview with an inspiring woman and this week we’re excited to feature Dana Knowles Licko. To get the newsletter, sign up here.
Dana Knowles Licko is the founder and CEO of GODEEP. She is a former TV news reporter and stay-at-home-mom who went on a mission to take control of her health after battling a post-surgery painkiller addiction. After years of research and experimenting in her own kitchen she developed various blends of adaptogenic herbs, medicinal mushrooms, and collagen that transformed her mind and body.
Your founder story is incredibly personal, not to mention inspiring. Can you share a bit more about how you started GoDeep?
I started GoDeep after battling an addiction to pain killers post-hip surgery several years ago. After getting out of treatment I felt terrible. I couldn’t sleep, I had no energy during the day and my hair had stopped growing and was falling out. While researching nonpharmaceutical ways to heal my body and mind, adaptogens, medicinal mushrooms, and collagen kept popping up in all of my searches. So I started testing products myself and they literally transformed my body and mind. I was able to sleep, I had great energy during the day, my skin started glowing and not only did my hair start growing again, but it got thicker too.
What is an area of wellness you are most passionate about in your own practice?
The area of wellness that I’m most passionate about in wellness is what’s called radical self-care. The concept being that you have to take care of yourself first before you can take care of anyone else. Think of how flight attendants tell parents to administer their oxygen masks on THEMSELVES first before putting them on their children. The idea is that when YOU are healthy, everyone else around you can be healthy as well.
How has building a business that was so personal changed the way you conduct business? How has it impacted decisions you’ve made?
Starting my own business has definitely changed the way I conduct business. I definitely have more patience and empathy because I know what it’s like to start small and literally have to do everything myself.
What advice do you have for women who want to start their own business in this industry?
For women who want to start their own business in this industry, my advice would be to trust your instincts, above all else. Be authentic, don’t try and be like other businesses that are similar. Find YOUR voice and amplify it, sometimes that takes a little vulnerability and that’s okay.
What are you doing to take care of yourself these days?
I do a lot to take care of myself these days. My products are basically the same as supplements, so I consume them every day, just like someone would take their vitamins. I enforce boundaries and say no when I need to (yes, I even say no to my children sometimes). And I practice Vedic meditation for twenty minutes, twice a day (once in the morning and once in the late afternoon). The meditation is non-negotiable.